Marketing and Innovation Management

Our degree course features the following:

• A significant proportion of interdisciplinary modules, enabling students to understand complex interconnections among different fields and find appropriate solutions to business challenges
• Classes on the international, economic and legal contexts of sales and marketing, in order to do justice to the ever-closer interrelationships among the world's economies
• Specific training in taking a holistic and strategic approach to innovation projects and their successful completion
• Joint projects with businesses from the Hamburg area for gaining and advancing experience of the use of business management instruments in marketing and sales

This degree course is designed for graduates of Bachelor’s (or equivalent) degrees with business or economics emphases and specialisms in sales and marketing who are interested in enhancing their knowledge and skills in this area with a view to taking on roles with responsibility for people and budgets in international business settings. We also welcome applicants with initial experience of working in marketing and sales.

The first two semesters of this degree course involve supplementing and extending students‘ existing knowledge, with five required modules, each made up of two sub-courses on a joint theme, taken in each semester.

Most modules are interdisciplinary in nature, while some explore current topics in marketing and sales from businesses in a range of sectors. Building on this structure, third-semester students tackle a specific marketing or sales issue, ideally taken from a real-life business context, and write it up in their Master's thesis.

Essential:

• Successful completion of at least seven semesters (210 CP) of a professionally qualifying Bachelor's or Diplom degree programme in an economics or related degree programme; related degree programmes include in particular business informatics, business mathematics and industrial engineering

• Relevant modules from the Bachelor's or Diplom degree programme totalling at least 8 CP with a connection to the subject area of marketing

Proof of special English language skills at level B2 in accordance with the requirements in § 7 of the HAWAZO

Students who only have a Bachelor's degree with 180 CP will be considered if all other admission requirements are met and there are still places available. The missing 30 CP must be completed within the first two semesters of study. The academic advisor determines which missing credits are to be made up. If the missing CP are not made up within the aforementioned period, admission and enrolment will be cancelled.

For all foreign applicants: Proof of German language proficiency through a recognised language test: (Goethe Institut C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom KMK, Kleines oder Großes Sprachdiplom Goethe-Institut)

Further documents that you can submit to increase your chances:

• Proof of at least 20 weeks of internship in the successfully completed Bachelor's degree programme or relevant professional experience

Further documents can be submitted (optional):

• Letter of motivation
• Curriculum vitae

This degree course welcomes new entrants in summer semester only and does not have a winter semester intake. Applications are open between 1 December and 15 January.

Applications and admissions are managed by the Student Admissions and Registration Office (Studierendensekretariat).

You can find further information here: Applying for a Master's degree course