Marketing/Business Studies
Our Bachelor’s degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. At the end of your studies you’ll be ideally placed to take on leadership roles in this area.
Your future career
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Our graduates can pick and choose from a range of career opportunities in large corporates and SMEs alike, across the trade, retail and service industries. Most of them find roles in sales and marketing, management accounting, organisational and HR functions, or management consulting.
Course content and structure
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Graduates of this course leave us with the ability to independently resolve issues arising in day-to-day business practice on the basis of academic knowledge and scientific methodologies.
The course’s opening semesters supply a grounding in all specialist areas relevant to the subject: sales, production, financing, investment, accounting, law, economics, technology and IT, and statistics.
Later, students specialise, exploring the following areas in depth:
- Market research; psychology of consumer behaviour
- Product and innovation management
- Production engineering and quality management
- Branding and marketing management
- Using today‘s communication technologies in marketing
- Communication and sales strategies and how to handle them
- Presentations and negotiations
- Technological issues and their impact on marketing decisions
- Real-world case studies
- Project management, learned on real projects with businesses
You’ll spend your fifth semester doing an internship in Germany or abroad, and complete your course (standard duration: 7 semesters) with your Bachelor thesis.
Your interests and skills
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If you’re keen to know more about interactions between business and technology, you’ve come to the right place. You’ll need to be interested in finding out what customers want and you should like the idea of developing products and working in sales and communication functions. You’ll do best in this course and beyond if you’re an articulate person (in both spoken and written communication) with solid general knowledge, good maths skills, and interpersonal competencies, to whom joined-up thinking is second nature. We welcome flexible, organised self-starters who are good at working in small groups.
Interested – but not quite sure yet whether this is the right course for you? Our self-assessment test can help you make up your mind. Take it here: HAW Navigator.
Admission requirements
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Higher education entrance qualification
You can apply directly for this course if you hold one of the following qualifications:
- Fachhochschulreife
- Allgemeine Hochschulreife
- Fachgebundene Hochschulreife (subject-specific HE entrance qualification)
- Meister*in (vocational qualification – master tradesperson)
- Fachwirt*in (certified specialist)
Applicants who do not hold a higher education entrance qualification but have completed vocational training (Berufsausbildung) and at least three years of subsequent work experience can apply under Section 38 of the Hamburg Higher Education Act, which sets out special provisions for these applicants (Besonderer Hochschulzugang für Berufstätige).
Find out more atAdmission requirements for a Bachelor's degree.
Pre-course experience
We do not require you to have completed pre-course experience for this course.
International applicants
If you completed your schooling outside Germany and want to study here for a Bachelor’s degree, you need to hold an academic school-leaving qualification which entitles you to admission to higher education; that is, it needs to be comparable to a German Abitur or Fachhochschulreife. The organisation uni assist will check your certificates from school and any degree-level studies to establish comparability. Please note that you are also required to have proof of German at level C1 – for example, in the form of a TestDaF certificate – in order to apply for all Bachelor's degree courses (except Information Engineering).
You can find more information about HAW Hamburg’s application criteria at International applicants.
Application process
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We only accept online applications. Before applying, applicants must register with www.hochschulstart.de. Applications can be submitted between 1 June and 15 July for the following winter semester and between 1 December and 15 January for the following summer semester. Please note that the application period for summer semester 2022 has been extended until 21 March at the latest – earlier if the remaining places have been filled before then – for some of the degree courses.
You can find the online application system (available only during the application periods specified above) and details about the procedure at Applying for a Bachelor's degree course.
More information (in German) about the numerus clausus process and the minimum grades accepted for admission in recent semesters is provided at Applying for a Bachelor's degree course / Selection criteria.
International applicants should also submit their applications online during the relevant application period.
We’ve prepared a step-by-step checklist to guide you through the process: International applicants
Questions about selecting a course, applications, admissions and degree courses
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Applications and admissions
Student Admissions and Registration Office (Studierendensekretariat)
Stiftstraße 69, 20099 Hamburg (ground floor)
T +49.40.428 75-9898
Contact us with your questions about applications and admissions
Drop-in hours: Monday/Tuesday: 11:00 am–1:00 pm; Thursday: 2:00–5:00 pm
Infothek opening hours: Monday–Thursday: 10:00 am–4:00 pm; Friday: 10:00 am–1:00 pm
Advice and information by phone: Monday/Tuesday: 9:00–10:00 am; Thursday: 9:00–11:00 am
Due to the restrictions resulting from the corona pandemic, drop-in office hours are not being offered at the moment. You can reach us by telephone during these times. The Infothek is closed until further notice.
For general queries on HAW Hamburg degree courses and course choice
Student Counselling Team (Zentrale Studienberatung)
Stiftstraße 69, 1st floor, room 122
20099 Hamburg
T +49 151 21254893
studienberatung(@)haw-hamburg.de
Advice and information by phone: Monday/Tuesday: 11:00 am–1:00 pm; Thursday: 4:00–5:00 pm
Drop-in office hours: Thursday: 2:00–4:00 pm
Contact person for applicants with disabilities or chronic health conditions
Meike Butenob
Alexanderstraße 1, 20099 Hamburg, room 4.10
T +49.40.428 75-7220
meike.butenob(@)haw-hamburg.de
Current office hours
Contact the department
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Specifically subject-related queries:
Prof. Dr. Andrea Zirm
Berliner Tor 5, room 8.11, 20099 Hamburg
Tel.: + 49.40.428 75-6943
andrea.zirm(@)haw-hamburg.de
At a glance
Degree
No. of semesters
Applications accepted
Selective / restricted entry
Language of instruction
Fees/charges
Full-/part-time
Location
Information about this degree course is available in German only.
