Marketing is business management centred around the relevant market or markets and aiming to specifically meet customer needs, systematically perceive and interpret market-led indications of changes and trends, and build and maintain customer relationships via sales roles.

This Master’s degree course in Marketing and Sales aims to educate students in the complex interconnections between and emanating from these two business areas and help them attain the capacity to apply scientific insights and methodologies in real-world contexts. Our graduates are ideally placed to take on management roles in sales and marketing departments of businesses in the production, service and retail/trade sectors and specialist tasks in management consultancies.

Good reasons to study Marketing and Sales at HAW Hamburg

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The right course for you?

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Course content and structure

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Admission requirements

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Application process

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Contact the Student Center

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Contact the department

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