Informationen für:

Fakultät Wirtschaft und Soziales
Department Wirtschaft
Fakultät Wirtschaft und Soziales

Business intelligence and advanced analytics (BADM)

The course offers a systematic approach to business intelligence and advanced data analytics. Various statistical methods and data mining techniques are introduced in theory and practice using case studies.

Special emphasis is put on ways of processing relevant information and summarizing analytical results in order to gain new insights relevant for the strategic objectives and decisional support of a company.

The area of business intelligence tools is complemented by selected topics on competitive analytics helping a company to assess relevant facts and drivers of success with regard to competitors, customers or markets.

Letzte Änderung: 07.07.14

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