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Informationen für:

Fakultät Wirtschaft und Soziales
Department Wirtschaft
Fakultät Wirtschaft und Soziales

Strategic management and strategic marketing (SMSM)

The objective of the strategic management lecture is to gain advanced knowledge of corporate level strategies and the strategic process. As potential managers in an international enterprise students will be enabled to analyse business opportunities for international companies. Therefore, course participants shall be introduced to an integrated theoretical as well as practice oriented perspective on strategic analysis and strategic management: with focus on corporate level strategies and internationalization.

The objective of the strategic marketing lecture is to gain advanced knowledge of state of international marketing strategies according to business and corporate level strategies. As potential brand manager students in an international enterprise will be enabled to strategically support a launch or relaunch of a national or an international brand. Therefore, course participants shall be introduced to an integrated theoretical as well as practice oriented perspective on international marketing strategies.

Letzte Änderung: 07.07.14

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