Marketing / Business Studies

Bachelor of Science (B.Sc.)
Bachelor's degree

Our Bachelor’s degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. The course aims to give future marketing managers the necessary  business studies and technological knowledge, and courses in these two areas form the central foundations of the curriculum.

In an increasingly digitalised and technology-driven business world, the broad-based fundamental knowledge provided in the degree course qualifies graduates for leadership roles in marketing within companies operating at both the national and international levels.

Your future career

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Course content and structure

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Your interests and skills

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Admission requirements

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Application process

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Questions about selecting a course, applications, admissions and degree courses

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Contact the department

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