Transatlantic design workshops with MICA

As part of the strategic cooperation with Maryland Institute College of Art (MICA), joint workshops with six professors took place in Baltimore and Hamburg in the autumn of 2025. The workshops were co-funded by an ISAP grant from the German Academic Exchange Service (DAAD), which the Faculty of Design was awarded for the years 2024-2026 and MICA faculty grants.

HAW MICA Workshops Oct. 2025© HAW Hamburg/I.Weatherall

HAW MICA Workshops Oct. 2025

In September 2025, HAW Hamburg professors Sven Vogel, Katharina Duve, and Stefan Stefanescu kicked off the new faculty exchange with MICA. Under the umbrella term “Togetherness,” they held four-day workshops on the subjects of brand design, editorial design, and time-based media for MICA students in Baltimore. For the US students, the expertise of the Hamburg professors was a mixture of familiar topics with a German focus and new experimental formats. The workshop projects in packaging design, photo-film and video collages were presented in a joint exhibition at the end of the week. 

In addition, the professors gave presentations about their own work as well as their students' projects. MICA professor Sandra Maxa, who played a key role in organizing the visit, said of the workshops and the exchange with the HAW Hamburg professors: 'The collaboration with HAW Hamburg was an inspiring experience! It was great to work with faculty who teach design in a different way and to see how our MICA students developed projects that address topics from a global perspective.'

The long-term goal is to intensify and consolidate the exchange between MICA und HAW Hamburg, thereby internationalizing and expanding the range of courses offered by both institutions.

Prof. Sven Vogel

At the end of October 2025, MICA professors Sandra Maxa, Mark Sanders, Kristian Bjornard, and Hayelin Choi visited the Faculty of Design to share their expertise with Hamburg students. They kicked off their visit by presenting their work to a larger audience during a panel discussion at Forum Finkenau. They then spent three days working with students of the three Hamburg faculty members, contributing to the concept of “Internationalization at Home” at the Faculty of Design. The Hamburg students loved the workshops, and the results were also presented in a small poster and video exhibition. Katharina Duve, who was involved in this collaboration for the first time, said at the end of the week: 'A collaboration with a US partner university is not only artistically interesting and inspiring, but also very informative and important for social interaction in these times.'

The current ISAP grant runs for two years until the end of September 2026 and will enable further faculty visits to Hamburg and the USA in 2026. An application for a two-year extension of the funding was submitted in mid-October 2025. Sven Vogel, who heads the ISAP project, says of the plans for the coming years: 'The long-term goal is to intensify and consolidate the exchange between MICA and HAW Hamburg, thereby internationalizing and expanding the range of courses offered by both universities.'

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Text & images: Ingrid Weatherall

The workshops were co-funded through Faculty of Design and "HAW goes USA" budgets as well as with MICA Faculty travel grants.

Baltimore Workshops Video:

Sven Vogel, Brand design: packaging design for a coffee brand that reflects the feeling of social togetherness.
Katharina Duve, Time-based media: “Photo Film” to depict the theme “Togetherness in Baltimore's neighbourhoods".
Stefan Stefanescu, Editorial design: Video collages from photos and sound on the theme of “here’s to you.”

Hamburg-Workshops:
Sandra Maxa, Mark Sanders: “Invisible Brands”, Typography and design as a visual identity using the cities described in “Invisible Cities” (Italo Calvino, 1972) as a starting point. 
Hayelin Choi: “Telling our stories through each other”, Interviews in the form of short photo films.
Kristian Bjornard: Narratives with a reinterpretation of decontextualized images and a Norwegian folk tale.

Contact

Prof. Sven Vogel
Prof. Katharina Duve
Prof. Stefan Stefanescu
Faculty of Design

Ingrid Weatherall
"HAW goes USA" strategy
International Office

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