The Master's degree course qualifies students for management responsibilities in the area of digital leadership. Through challenging content-related, leadership and project management exercises, the course provides optimal preparation for leadership roles in the digital transformation of the information and media sector.

The academic study and methodological-systematic analysis of selected topical areas related to the digital transformation of the information and media sector teach students innovative research skills.

Students who have successfully completed the degree have the research skills necessary to undertake doctoral studies.

The degree course is designed for those who wish to take on leadership responsibilities in the information and media sector, particularly in the management of digital tranformation processes.

The degree course content is organised on the basis of inquiry-based learning via a spiral curriculum, which is divided over four semesters. The specific focus of each semester enables the step-by-step development of three dimensions of skills:

In the first semester, the module Management of Digital Transformation Processes consists of the courses Algorithms and Society, Statistics and Theoretical Economic Analysis, and Research and Verification. These are followed by a management project.

In the second semester, the analysis of digital transformation processes is the focus of courses on the societal, cultural, legal and ethical framework of media, communications and information policy as well as on international research and trends in digital transformation. The semester concludes with an analysis project.

In the third semester, the module Designing the Digital Transformation focuses in three courses on the production and distribution of digital media content, data mining and data visualisation, and communications strategies in the digital transformation. A design project solidifies the skills learned over the semester.

In the fourth semester, students write their Master's thesis, accompanied by a Master's colloquium. The thesis brings together the skills acquired in the degree course and evaluates these using academic methods.